SEARCH ENGINE OPTIMIZATION - KEY FACTS

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IGNORE THE SEO RELATED SPAM EMAILS COMING FROM INDIA

We get around 50 unwanted emails a day relating to seo services for our business. Most of them originate from India and tell us how we can be on the top of the Google home page in just a few months if we use their services.

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Sadly, this is not achievable for 99.99% of the businesses that accept these services as our own research confirms that the vast majority of those SEO companies base their business entirely on failure.

They know they can’t deliver on their promise of getting you on the first page on Google within a few months, or in any amount of time, so the aim from the outset is to do what they can to keep you paying the monthly fee for as long as possible.

You might think you’re seeing progress as some of the keywords you’ve chosen for your campaign are now getting ranked but in reality what you’re seeing is an seo company doing what it can to impress so that they can hold onto you for another month or two.

Most clients will hold on for 2 or 3 months before they finally realise that there are no real benefits from any of the seo work that was carried out which effectively means that they just wasted a whole heap of your time and cash on what is effectively little more than an elaborate con job.

In fairness, some of them try really hard to promote your business but what we see routinely is that they continue to use methodologies that are out of date or no longer making any contribution to your rankings.

If you take a hard look at their link building you will soon discover than many of the links they created are from pages with the “no follow” tag in place which means that no link juice is forthcoming. In other words it is a complete waste of time.

When it comes to writing content for press releases or blogs the quality is generally so bad that it will harm your business rather than improve its rankings.

Finally, my biggest criticism, is that, plain simply, they don’t know enough about the industry to be advising or promoting any business.

In conclusion, don’t waste your time and money on seo services that originate from India unless they come with a recommendation from a credible source that can be verified.

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HAVE YOUR WEBSITE AUDITED BEFORE USING EXTERNAL SEO SERVICES

I’m one of those people that can spot patterns quite quickly. I’m not sure how I do it but over time I can generally see trends emerging quicker than most of my colleagues.

Now we all know that seo is a fluid science in that there are many variables when it comes to formulating effective seo plans for any business. This of course is further complicated by the numerous changes that Google makes to its algorithms each month which can drastically alter your position in the rankings.

So as I look back over the past five years or so in relation to seo and what works or doesn’t work there has been one consistent pattern and that is simply that content and uniqueness are the keys to rising high and staying high with Google.

You can massage your website as much as you want but at the end of the day if you don’t have significant unique content it will not stand the test of time. You can try as hard as you want to drive your website to the top of Google but unless it is authoritative or unique any gains will be short lived.

As far as I’m concerned the first thing any decent seo company should do for a new customer is to carry out a detailed audit of their website to determine suitability for the task ahead.

For example, there are many websites out there that regardless of how much external seo work you do you won’t be able to improve the website rankings without first having a major overall of the actual website.

How is seo going to promote a website with poorly written content, poor navigational structures, pictures that haven’t been optimised, 404 errors, canonical issues, mobility, duplicate content and so on...

The list of common faults within websites are endless and they all play a part of getting your website up the rankings. How then can an seo company really improve your rankings without first having a seriously good look at your website with a view to having serious errors fixed before cracking on with external seo.

At JARE, we believe in the old saying about flogging dead horses and actually put into practise what we write. If you come to us for seo services then the first thing we do is to carry out a proper audit of your website to determine if it is suitable for external seo.

Until you remedy most of the major faults within a website it is pointless exercise doing external seo as we would in fact end up “flogging a dead horse.”

Our pre SEO Website Audit cost is 100 and is money well spent as it is rare to find a website that doesn’t need some for of error correction.

Our website audit is also an incredibly smart investment as it will tell you immediately what the correct course of action should be if you wish to promote your website organically to the search engines.

So there you have it. We’ve told you what you get if you use seo services from India. We’ve also told you what you get if you use seo on a website with too many errors.

We’ve also told you how valuable it is to have your website audited for errors before embarking on any seo campaign. The next step is yours...

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Author
Tom Norris

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