PAY PER CLICK MARKETING - KEY FACTS

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OUTSOURCE YOUR PAY CLICK CAMPAIGNS UNTIL YOU LEARN HOW TO USE THE SYSTEM

Google pay per click has to be one of the greatest marketing achievements ever. How else could you launch a website in the morning and be receiving visitors and enquiries from anywhere in the world within a few hours.

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I’m a huge fan and I’ve spent many millions with Google, Twitter and Facebook PPC over the past few years delivering new clients to thousands of businesses across the UK.

Google pay per click (ppc) is currently the best model in terms of value and reach but occasionally Twitter and Facebook can be better to reach specific types of audience.

So now that we have established that Google pay per click can deliver clients to your email or phone within a matter of hours I need to tell you that it can also cost you a fortune unless you know exactly what you’re doing all the time.

PPC marketing tools are not toys and whilst they can deliver exactly the type of clients that your business needs you need to proceed with caution. In fact the more you rush things in the beginning the higher the likelihood that you will end up paying a far higher price for the enquiries you receive.

Think of ppc as your best friend who has a tendency to go bipolar if left unattended or messed with and you will be starting to get on the right track. In effect, what I’m telling you is to respect the technology and proceed with caution until you start to develop and begin to understand the consequences of the actions your perform.


TAKE A JARE PPC TRAINING COURSE

One of the best way to learn how to use pay per click is to outsource initially and work with an experienced ppc manager. That’s the quickest way to learn ppc as it gives you the opportunity to see how a campaign is set up, how the ads are created and the keywords added to create a live campaign.

Find out more about JARE PPC Training Courses


CAMPAIGN SETUP & MANAGEMENT

Whilst a basic campaign can be setup within a few minutes by an experienced user the amount of mini decisions taken during the process are absolutely daunting to any newbie. It’s not that it’s hard to understand it just that there is so much to understand and it does take a while for many of the elements to sink in.

Of course many businesses are not in a position to learn how to use ppc or simply don’t want the responsibility. They are in fact happier to outsource the entire process to ppc management companies such as JARE.

All we need is that you setup your adwords account with Google and then provide us with access through our own Google My Client Centre (MCC) control panel. That leaves you in control as you can terminate our access to your account at any time.

When it comes to existing businesses who are already using ppc the process is much the same with the exception that we will have access to more data which usually helps us to get a better feel for what you’re trying to achieve.

When it comes to the cost of running a ppc campaign for another business it is generally around 30% of budget which means that if you spend 1,000 a month on ppc then our fees for managing the campaign would be 300. All fees are paid quarterly in advance.

Whilst in most cases the cost of setting up a ppc campaign are buried in the monthly charges there are times that due to the complexity or size of a campaign a fee will be required for setting up the actual campaign.

There you have it, you now have access to an experienced ppc management company that can set up and manage your ppc campaigns or alternatively teach you how to setup and run your own ppc campaigns. The next step is yours...

Find out more about details about JARE PPC Campaign Setup & Management


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Author
Tom Norris

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